Sending a promotion at the right moment can drive bookings. Sending it at the wrong moment can cost you. "Quiet hours" laws limit when businesses can send marketing texts, and following them keeps your campaigns compliant and your customers happy. Here's what those hours are and how Vagaro handles them for you.
Note
This article is not legal advice. Please consult your legal counsel for jurisdiction-specific obligations.
Quiet hours are the times of day when marketing messages aren't allowed to go out. Under the federal Telephone Consumer Protection Act (TCPA), marketing texts can only be sent between 8:00 a.m. and 9:00 p.m. What counts is where your customer is, not where your business is. A text you send at 8:00 a.m. Eastern time reaches a California customer at 5:00 a.m., which is outside the legal window there. Violations can result in statutory damages of $500 per message, which courts may treble to $1,500 per message for willful or knowing violations, so timing matters.
Vagaro keeps this simple. By default, all marketing goes out between 8:00 a.m. and 8:00 p.m. in your business's local time, a window that stays safely inside the federal rule. This applies to both email and text campaigns, in every country Vagaro supports.
Vagaro won't let you schedule a campaign to send during quiet hours in your local time.
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