The marketing campaign dashboard shows every email and text campaign you've sent, along with how each one performed. At the top of the page, a Marketing Campaigns Overview summarizes the results of all your campaigns at a glance.
You can also open any individual campaign to see a full breakdown of its performance, including how many customers received it, how many opened or clicked it, how many bookings it generated, and how much revenue it brought in. You can even see exactly which customers received the campaign and what action each one took.
Note
To track clicks and bookings, add Vagaro links or Vagaro elements (such as a Book Now button) to your campaign. Vagaro tracks the click-through rate and the number of bookings only for these Vagaro links and elements. Clicks on links to external websites outside of Vagaro aren't tracked.
Prerequisites: Requires at least one active or scheduled email or text campaign.
At the top of the marketing campaign dashboard, the Marketing Campaigns Overview summarizes the combined performance of all your campaigns. It shows four key metrics:
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Revenue: The total revenue from bookings made through your campaigns.
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Open Rate: The percentage of recipients who opened your email campaigns.
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Appointments: The total number of appointments booked from your campaigns.
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Click-Through Rate: The percentage of recipients who clicked a Vagaro link or element in your campaigns.
In the top-right corner of the overview, use the date-range list to change the time period: This Week, This Month, This Year, or All Time.
For the period you select, the overview also compares your performance to the previous week, month, or year, so you can see whether your results are trending up or down.
Open any campaign to see a detailed report of how it performed. The steps and the information available differ slightly depending on your device, so select the option below that matches yours.
To view a campaign's performance:
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Select More
→ .
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Select one of the following:
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All Messages: See all campaigns.
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Sent: See all one-time campaigns you've sent out.
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Automated: See all automated campaigns.
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Find and select the campaign you want to review:
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Select the All Campaigns, Email, or Text tab to filter by delivery method.
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Use the Search box to find a specific campaign.
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If the campaign was sent as both Text & Email, select the Email or Text tab to view the results for each delivery method separately.
After you open a campaign, you can view the following information.
Email Campaigns
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Performance: A summary of how your email campaign performed.
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Emails Sent: The total number of emails Vagaro attempted to send for this campaign.
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Delivered: The number of emails that reached your customers' inboxes.
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Clicks: The number of customers who clicked a Vagaro link or element in the email.
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Booked: The number of customers who booked an appointment after receiving the email.
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Revenue: The total revenue from appointments booked through this campaign.
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Delivery Status: Select any status to see the individual customer profiles it includes.
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Processed: The number of emails Vagaro processed and queued for sending.
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Delivered: The number of emails successfully delivered to your customers' inboxes.
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Opened: The number of customers who opened the email.
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Clicked: The number of customers who clicked a Vagaro link or element in the email.
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Unsubscribed: The number of customers who unsubscribed after receiving the email.
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Spam: The number of customers who marked the email as spam.
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Failed: The number of emails that couldn't be delivered.
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Text Campaigns
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Performance: A summary of how your text campaign performed.
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Texts Sent: The total number of texts Vagaro attempted to send for this campaign.
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Delivered: The number of texts that reached your customers.
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Clicks: The number of customers who clicked a Vagaro link in the text.
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Booked: The number of customers who booked an appointment after receiving the text.
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Revenue: The total revenue from appointments booked through this campaign.
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Delivery Status: Select any status to see the individual customer profiles it includes.
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Delivered: The number of texts successfully delivered to your customers.
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Clicked: The number of customers who clicked a Vagaro link in the text.
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Failed: The number of texts that couldn't be delivered.
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To view a campaign's performance:
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Go to Marketing
, then select Create Campaign under Email & Text Marketing.
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Find the campaign you want to review:
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In the top-left corner, select All Messages, Sent, or Automated Sends to see specific message types.
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In the top-right corner, use the Search box to find a campaign.
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In the top-right corner, use the campaign type list to see All Campaigns, Email, or Text.
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Under Status, select Announced.
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In the top-right corner, switch between Chart View and Details view to change how the results are displayed.
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Print or export the chart:
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Select Print
to get a hard copy of the chart.
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Select Export
to save the chart to an Excel or PDF file (computer version only).
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Chart View: Shows a detailed bar chart of how your campaign performed, with data for all texts and emails sent. Some values may be empty if you sent only an email or only a text campaign.
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Performance: How well your campaign performed.
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Email Total/Text Total: The total number of emails or texts processed.
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Email Opens: The number of emails your customers opened.
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Email Clicked/Text Clicked: The number of customers who clicked a Vagaro link or element in the campaign.
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Email Booked/Text Booked: The number of customers who booked an appointment from the campaign.
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Email Revenue/Text Revenue: The revenue from those bookings.
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Delivery Status: Select any status to see the individual customer profiles it includes.
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Processed: The number of emails or texts Vagaro processed and queued for sending.
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Delivered: The number of emails or texts successfully delivered to your customers.
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Opened: The number of customers who opened the email.
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Clicked: The number of customers who clicked a Vagaro link or element in the campaign.
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Unsubscribed: The number of customers who unsubscribed after receiving the email.
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Spam: The number of customers who marked the email as spam.
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Failed: The number of emails or texts that couldn't be delivered.
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Details View: Shows the statuses below broken down customer by customer.
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Processed: The number of emails or texts Vagaro processed and queued for sending.
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Delivered: The number of emails or texts successfully delivered to your customers.
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Opened: The number of customers who opened the email.
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Clicked: The number of customers who clicked a Vagaro link or element in the campaign.
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Unsubscribed: The number of customers who unsubscribed after receiving the email.
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Spam: The number of customers who marked the email as spam.
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Failed: The number of emails or texts that couldn't be delivered.
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