Track the Performance of Marketing Campaigns

Tracking the analytics of your email and text campaigns is a great way to see how effective your marketing efforts and tactics are. You can see the percentage of customers who opened a message, who clicked a link in the blast, as well as the number of bookings you received as a result of the campaign. 

To keep track of the success of your marketing efforts, follow the steps below when using the Vagaro Pro app and the Web Version.

• Vagaro Pro app
• Web Version 

 

Vagaro Pro app

1. Tap More at the bottom of the screen. 

 

2. Select Email & Text Marketing. 

 

3. Select Campaigns. 

 

 

4. Select Sent to view the performance of the messages you've announced. 

 

5. Select All Campaigns to view a list of all the messages you've sent, including both email and text blasts. 

 

6. To narrow the list to only email blasts, select Email. Select Text to narrow the list to text campaigns. 

 

7. To search for a specific message, enter the title in the Search box. Then press the enter button on your device. 

 

8. After selecting the filter you want to use, find the marketing campaign you want to view on the list. Then select the Announced option corresponding to it. 

 

9. Select the Emails tab to view the email statistics of the campaign. The total number of sent emails appear in parenthesis on the Emails tab.

Below this, you can see the following:

• The percentage of clients who opened the message (Opened)
• The percentage of clients who selected a clickable link in the blast (Clicks)
• The number of bookings the marketing campaign generated (Booked)

 

10. The analytics report also provides statistics on the following:

• The number of processed emails - the message is in the queue and is in the process of being sent out. 
• The number of delivered emails - the message has been delivered to the recipient.
• The number of undelivered emails - the message was not delivered to the recipient. 
• The number of opened emails - the message was delivered and opened by the recipient. A message can be opened multiple times.
• The number of clicked emails - the recipient clicked on a link in the message. Links can be clicked multiple times.
• The number of unsubscribed emails - the recipient chose not to receive marketing blasts.
• The number of spam emails - The message went to the client's spam or junk folder.
• The number of failed emails - The message was rejected by the mail server. It also could mean that the destination carrier is no longer in service, is unreachable, is a landline, is filtering out a message for delivery, or the destination device is powered down, out of the service area or may not accept your messages. 

 

 

11. To view more information about each status, select the  .  In the example below, we did this for all our Failed email messages in the campaign we announced. 

 

12. To view the statistics for each email status, select the status on the list. 

 

13. The report shows you the number of emails as well as customers for the status you selected.

In the example below, 33 of the emails in the campaign failed to reach the customers on Nov. 13, 2019, the date we sent out the message. 

A list of the customers as well as their email addresses also appear in the list. Select the   to view more information for why the email failed to reach the client. 

 

14. Now, let's look at the statistics of the text blasts that were sent in the campaign. Select the Text tab in the marketing campaign you're tracking (More -> Email & Text Marketing -> Campaigns -> Select the sent tab -> Select the campaign you want to view from the list). 

The number of sent text messages in the campaign appears in parenthesis near the Text tab.

Below this, the report shows the following:

• The percentage of clients who received the message (Delivered)
• The percentage of clients who selected a clickable link in the blast (Clicks)
• The number of bookings the marketing campaign generated (Booked)

 

 

15. The analytics report also provides statistics on the following:

• The number of delivered texts - the message has been delivered to the recipient.
• The number of clicked texts - the recipient selected a clickable link in the message. Links can be selected multiple times.
• The number of failed texts - The message was rejected by the mail server. It also could mean that the destination carrier is no longer in service, is unreachable, is a landline, is filtering out a message for delivery, or the destination device is powered down, out of the service area or may not accept your messages. 

 

16. To view the statistics for each text status in the campaign, select it on the list. 

 

17. The report shows you the number of text messages as well as customers for the status you selected.

In the example below, 16 texts in the campaign were successfully delivered to customers on Nov. 13, 2019, the date we sent out the message. 

A list of the customers as well as their numbers also appear in the list. 

 

18. Select the   to view more details about the status of the message that was sent to the client. 

 

 

 

Web Version

1. Click Marketing at the top of the screen. 

 

 

2. Under Email & Text Marketing, select Create Campaign. 

 

3. Find the email and/or text blast on the list. Then select Announced in the Status column.  

 

4. Towards the top of the screen, you can see the following:

• The total number of emails that were sent to clients (Email Total).
• The total number of text messages that were sent to clients (Text Total). 
• The percent of customers who opened the message (Email Opens). 
• The percent of clients who clicked on a link in the email blast (Email Clicked).
• The percent of customers who clicked on a link in the text blast (Text Clicked). 
• The total number of bookings you received from the email blast (Email Booked).
• The total number of bookings you received from the text blast (Text Booked).

 

5. Below the statistics, you'll see a graph that provides more details about the number of emails and texts per status. 

Here's what each status means: 

• Processed - the email is being processed and is in the queue to send.
• Delivered - the email was successfully delivered to the recipient.
• Opened - the email was delivered and opened by the recipient. It can be opened multiple times.
• Clicked - the user clicked on a link in the email. It can be clicked multiple times.
• Unsubscribed - the recipient has chosen not to receive emails from your business.
• Spam - the recipient has added your email address to their spam or junk folder.
• Failed - The recipient's mail server rejected the email, meaning it could be an invalid email address, or the email has been filtered out as an invalid email address by the Vagaro server. It also could mean that the destination carrier is no longer in service, is unreachable, is a landline, is filtering out a message for delivery, the destination device is powered down, is out of the service area or may not accept your messages.

 

 

6. To see a list of the recipients of the blast per status, click the Details tab. 

 

7. You can see all of the recipients of the marketing campaign by status. 

 

8. Select the status to see emails that fall within a specific category. For example, click the Processed tab to see all of the emails and text that have been added to the queue to be sent out. 

 

9. To filter the list by email for each status, click the drop-down towards the top, then select Email. To filter the list by text message, select Text. Select All to see all the text and email messages within the status you selected. 

 

10. Use the search tool to find a specific recipient. Enter the client's name or email. Then hit enter on your keyboard. 

 

11. You'll be able to see the client on the list based on the status you selected. 

 

12. Use the status options at the top to view the recipients per status. 

 

13. For example, select Delivered to see all the email and text blasts that were successfully delivered to clients. You'll also be able to see: 

• The name of the client who received the message.
• The client's email and phone number. 
• The date and time the blast was delivered.

To view more details about the status of the message, find it on the list. Then hover over the icon on the right side. 

 

14. To see all your failed messages, select the Failed tab. You'll be able to see a list of the recipients who did not receive the marketing blast.

To view more details about the status of the message, find it on the list. Then hover over the icon on the right side.