Vagaro is changing how Get Featured and Daily Deals work. If you use either one, here's what's happening:
- Get Featured is becoming Vera Fill My Books. Instead of just featuring your listing, Fill My Books uses Vera (Vagaro's built-in AI assistant) to actively promote your availability across the Marketplace, Daily Deals, email, and push notifications, so your business is shown front and center for new and existing customers.
- Daily Deals are getting an upgrade. Vagaro will market your Daily Deals to customers in your area and on your customer list, and feature your business on the Marketplace.
Here's what's new:
- You only pay when Vera gets you a booking. There's no monthly subscription for Fill My Books. Instead, there's a per-booking fee (5% for existing customers, 20% for brand-new ones). If a promotion doesn't bring in a booking, you're not charged. You set the maximum discount and choose which services and team members to promote.
- You choose whether to opt in. Nothing changes automatically. If you currently run a Daily Deal or have Get Featured active, you'll see a pop-up asking you to opt in to the changes. If you opt out, Get Featured and your Daily Deals will be deactivated. If you choose not to use Fill My Books or Daily Deals, you won't be charged any booking fees.
Fill My Books is a growth tool powered by Vera (Vagaro's built-in AI assistant). When you turn it on, Vera automatically creates deals to promote your availability across the Marketplace and sends out emails and push notifications to bring in more bookings.
You can create two different campaigns through Vera Fill My Books:
| Campaign | What it Does | Best for | Fee per booking |
|---|---|---|---|
| Get New Customers | Promotes your business to people nearby who've never booked with you, using a discount you set. | Growing your client base | 20% fee when a new customer books with you for the first time. |
| Fill Last-Minute Caledars Openings | Promotes availability within the next 72 hours to nearby clients, using a discount you set. | Filling gaps in your schedule | 20% fee when a new customer books with you for the first time; 5% if the customer has booked with you before. |
You stay in control. You choose:
- Your goal (new customers, last-minute openings, or both)
- The most you're willing to discount.
- Which services, classes, and team members to promote.
Vagaro handles the rest: it creates the promotions, places them in front of the right customers, and highlights your business on the Marketplace.
When you're approved for Vera Fill My Books, Vera immediately starts marketing your business. Here's how:
- Marked as sponsored on the marketplace. When people visit the Vagaro Marketplace home page, your business will appear in the list of sponsored businesses in their area.
- Top of the list in search. When people search for services and classes in their area, your business will be ranked higher if your business matches what they're looking for.
- Vera creates Daily Deals for you. Vera creates Daily Deals with the discount you entered.
- Market to nearby Vagaro users. Vera will send out email campaigns advertising your deals to customers in your area. These emails are sent to Vagaro users within 25 miles of your business who haven't visited you before.
- Market to your existing clientele. If you have Fill Last-Minute Calendar Openings turned on, existing customers with the Vagaro customer app will receive push notifications and emails about this deal.
Note
The emails sent by Vera are included with the feature and do not use your Email Marketing plan.
Your Daily Deals are about to reach a lot more people. These updates apply to every business that uses Daily Deals, even if you never turn on Fill My Books.
- Vagaro now promotes your Daily Deals for you. Instead of waiting to be discovered, your deals get actively marketed: to new customers in your area, to the customers already on your list, and on the Vagaro Marketplace. It's added exposure for your business.
- Performance-based pricing. Daily Deals now include a per-booking fee, and it's designed to stay in your favor: 5% when you bring back an existing customer or 20% if they're a new customer. You're only ever charged when a deal actually earns you a booking. No booking, no fee.
- You're in the driver's seat. Nothing changes automatically. If you have an active Daily Deal, you'll see a pop-up before launch inviting you to opt in to the new pricing. If you'd rather not, you can opt out.
- Fill Last-Minute Bookings. A new toggle lets a discount apply only to appointments booked within the next 72 hours, so you can fill near-term gaps without discounting deals booked weeks ahead.
You're charged only when a Daily Deal brings in a booking, and the rate depends on who it reaches:
| Daily Deal Targets | Fee per booking |
|---|---|
| New Customers | 20% |
| Existing Customers | 5% |
Fill My Books is available to every business, including those that don't use Vagaro Credit Card Processing. Vagaro collects the fee as a deposit when the customer books online.
Here's how it works:
-
When a customer books online, Vagaro collects a deposit equal to 5% or 20% of the customer's cart total.
Note
The deposit owed is based on the price the customer pays after any discounts. Taxes and tips are not included in the calculation either.
- That deposit covers the booking fee.
- You collect the remaining balance when you check out the customer.
If you already require a deposit, Vagaro works with the deposit you've set rather than adding a separate one:
| Your current deposit | What happens |
|---|---|
| None, or lower than the fee | Vagaro collects a deposit equal to the fee (5% or 20%) and uses it to cover the fee. |
| Higher than the fee (for example, 50%) | Your deposit applies. The customer pays the amount you set, and Vagaro takes its fee from it. |
Additional Information:
- Vagaro Credit Card Processing rates and fees do not apply to the booking fee.
- Customers can't use gift cards or points to cover the booking fee deposit.
- Once a deal is used, Vagaro calculates the booking fee from all items in the cart, even if the customer adds other items that aren't included or books with employees who aren't included in the deal. For example, if a new customer uses your deal for a haircut but also adds a package and another service, the fee is calculated from all three items.
- In the scenario above, the only items excluded from the calculation are gift cards and products. The booking fee won't be calculated from these two items unless you've specifically created a daily deal for gift cards.
Whether the booking fee is refunded depends on how far in advance the appointment is canceled. Vagaro refunds the fee to the customer only if the appointment is canceled at least 24 hours before it starts. If your cancellation policy requires more notice than that, for example, 36 hours, the longer window applies instead.
You will be responsible for refunding the 20% or 5% deposit to the customer if you refund them after the appointment is checked out.
Comments
14 comments
How does Vagaro track the original booking source for my clients (e.g., my personal website, social media, or the Vagaro Marketplace)? I currently have the Vagaro booking widget integrated onto both my website and my social media profiles. How can I see the booking source breakdown in my reports? Fee Structure Clarification: If a client finds me via a Google Ad, clicks through to my website, and books using the embedded Vagaro widget, does that qualify for Vagaro's 20% New Client Referral fee, or is it fee-free since it happened on my own site?
The only bad thing about this, I see, is if someone new books and does a “No Show”, I get charged 20% from Vagaro with no refund, especially when I had a new person book recently and did a no show, then their card couldn't be charged for the no show fee showing insufficient funds. Essentially, people I don't know can really hurt me with this by using a card, then blocking it and not showing it. I lose money. Should be that if no fee can be charged for a no-show, Vagaro will give back the 20% they took. If the fee can be taken, I would say ok to Vagaro keeping that 20%.
Hi Serena, the fee is applied whenever a daily deal is used. If you apply this deal to ALL services, then all new customer bookings will be subject to a 20% fee and will be considered as “Vera” in the source report. In this case, it doesn't matter where the customer came from because all new customers have access to this deal.
However, if you want to promote a specific service, you can customize this setting to just a few services. That way, the fee is only charged when a customer books that service.
Thanks,
Jamie
Hi Elizabeth,
We always recommend charging a deposit instead of a no-show fee. That way, the funds are guaranteed. With Fill My Books, if you charge a 50% deposit for your bookings, Vagaro would take 20%, and you would keep 30% of the booking up front.
If a customer no-shows, you don't need to charge a no-show fee, and you don't risk your customer charging back the no-show fee as well.
Thanks,
Jamie
Is there a way to just set a deposit for new clients, not existing ones? I have a few existing ones that I trust to contact me at the last minute with their work schedules, but I don't want to go through the hassle of refunds or transferring money when their bosses tell them they need to work the next day, even though they already booked with me. If that feature existed, I would be more willing to just accept a new client deposit instead of taking a deposit from everyone, since deposits tend to chase away business for those who need more flexible scheduling.
Hi Elizabeth,
Yes, this is possible on Vagaro. From the Online Shopping Cart, you can require a deposit for new customers only. That way, existing customers won't be required to pay a deposit. Then, with Fill My Books, you can turn on Get New Customers only so that the deal applies to new customers. With these two settings, there's no booking fee for existing customers, and no deposit is required.
What happens if an existing clients books a daily deal thats for new clients only. Would be charged the 20%? Clients now have these apps that generate new emails with the intent of getting a discount even though we will not honor for existing clientele.
Hi Miguel, they would be treated as new customers, and you would be charged 20%. However, as long as you cancel the appointment 24 hours before the booking time, you will be refunded.
Thanks,
Jamie
I'm considering enabling Vera Fill My Books, but I'm confused about how the 20% referral fee actually works.
Based on Jamie's earlier post:
That seems to suggest I could be charged the 20% fee even if I generated the client through my own website, Google Business Profile, Facebook, YouTube, QR code, referrals, etc., and they simply used my Vagaro booking page to schedule.
Could someone clarify the following?
Is there a way to require a deposit ONLY from new clients taking advantage of the deal? We do not want to require deposits from ALL new clients. We use the capture credit card feature for all clients in our salon currently. Can both options be used at the same time?
Hi Jacob,
Yes, you're understanding the functionality correctly. If a customer uses the deal, the system treats it as a Vera booking because the discount may have convinced them to book with you, even if they came from your marketing or from Google. The 20% fee will be charged.
On the other hand, if you don't offer a discount on all services, a customer can find your business through Vera and book a non-discounted service, and you won't be charged a fee. Fill My Books also has the same benefits as Get Featured, so you're still advertised throughout the marketplace as well.
In summary, a fee is only charged when a Vera discounted service or class is purchased.
If you're unsure, I recommend configuring your Vera settings to apply to a specific number of services and employees. Then you can use Vagaro reporting to see the results and see how many customers the feature brings in.
Here's an answer to all your questions:
The fee is only charged when a customer uses a Vera discount. As I said before, a customer can find your business through Vera, but you're only charged a fee when they use the discount.
This would be considered a Vera booking if they use the Fill My Books Deal.
If I only enable Vera for one introductory service and that client upgrades to a membership during checkout or immediately after their first visit, is the 20% fee charged only on the introductory service or on the entire purchase?
The 20% fee would be calculated on the service, membership, and any other items on the card, excluding products or gift cards.
This depends. Like I said previously, if you have a deal on haircuts and also upgrade to a membership at the same time, then yes, the 20% fee would be applied to the $500 as a one-time fee. If the customer purchases the package separately from the discounted haircut, no fee will be charged unless you create a daily-deal discount for that package.
It's a one-time fee for new customers. All monthly payments thereafter won't be charged a fee if the customer continues to renew.
Can I easily identify inside Vagaro which bookings came from Vera/Marketplace versus my own marketing?
If you check the source report on Vagaro, all bookings that used a Vera deal will be tracked with the Vera source.
Thanks,
Jamie
Hi Kim, currently that isn't an option on Vagaro. Just an FYI, if you require a deposit at checkout, their credit card is also saved on file.
Thanks,
Jamie
I am a booth renter and I do not charge a deposit for new or returning appointments. So how would your fee be collected?
Hi Shantale, even if you don't require a deposit currently, if you turn on this feature, your customers will be required to pay a deposit at checkout. Vagaro collects the fee from that deposit.
Thanks, Jamie
Please sign in to leave a comment.