Upcoming Changes to Get Featured and Daily Deals – Vagaro Support

Vagaro is changing how Get Featured and Daily Deals work. If you use either one, here's what's happening and what you need to decide before July 1, 2026.

Get Featured is becoming Vera Fill My Books. Instead of just featuring your listing, Fill My Books uses Vera (Vagaro's built-in AI assistant) to actively promote your availability across the Marketplace, Daily Deals, email, and push notifications, so your business is shown front and center for new and existing customers.
Daily Deals are getting an upgrade. Vagaro will market your Daily Deals to customers in your area and on your customer list, and feature your business on the Marketplace.

Here's what's new:

You only pay when Vera gets you a booking. There's no monthly subscription for Fill My Books. Instead, there's a per-booking fee (5% for existing customers, 20% for brand-new ones). If a promotion doesn't bring in a booking, you're not charged. You set the maximum discount and choose which services and team members to promote.
You choose whether to opt in. Nothing changes automatically. If you currently run a Daily Deal or have Get Featured active, you'll see a pop-up asking you to opt in to the changes. If you opt out, Get Featured is disabled and your Daily Deals are deactivated on July 1, 2026. If you choose not to use Fill My Books or Daily Deals, you won't be charged any booking fees.

Note

This article describes a feature that has not yet been released. Details may change before launch.

What is Fill My Books?

Fill My Books is a growth tool powered by Vera (Vagaro's built-in AI assistant). When you turn it on, Vera promotes your availability across the Marketplace, Daily Deals, email, and push notifications to bring in more bookings — automatically.

You run it as one or both of two campaign types:

Campaign	What it Does	Best for	Fee per booking
Get New Customers	Promotes your business to people nearby who've never booked with you, using a discount you set.	Growing your client base	20% for a brand-new client. Not available for existing customers; no fee.
Fill Last-Minute Openings	Promotes availability starting within the next 72 hours to nearby clients, using a discount you set.	Filling gaps in your schedule	20% for a brand-new client; 5% if the customer has booked with you before.

You stay in control. You choose:

Your goal (new customers, last-minute openings, or both)
The most you're willing to discount.
Which services and team members to promote.

Vagaro handles the rest! From creating the promotions and placing them in front of the right customers to highlighting your business on the Vagaro marketplace.

What's Changing with Daily Deals?

Your Daily Deals are about to reach a lot more people. These updates apply to every business that uses Daily Deals, even if you never turn on Fill My Books.

Vagaro now promotes your Daily Deals for you. Instead of waiting to be discovered, your deals get actively marketed: to new customers in your area, to the customers already on your list, and on the Vagaro Marketplace. It's added exposure for your business.
Performance-based pricing. Daily Deals now include a per-booking fee, and it's designed to stay in your favor: just 5% when you bring back an existing customer or 20% if they're a new customer, and you're only ever charged when a deal actually earns you a booking. No booking, no fee. (Full rates are in the table below.) Daily Deals didn't have a booking fee before, so this is new, but it only kicks in when the feature delivers a real customer.
You're in the driver's seat. Nothing changes automatically. If you have an active Daily Deal, you'll see a pop-up before launch inviting you to opt in to the new pricing. If you'd rather not, you can opt out. Just know that your Daily Deals will be deactivated on July 1, 2026.
Last-Minute Bookings. A handy new toggle lets a discount apply only to appointments booked within the next 72 hours, so you can fill near-term gaps without discounting deals booked weeks ahead.

You're charged only when a Daily Deal brings in a booking, and the rate depends on who it reaches:

Daily Deal Targets	Fee per booking
New Customers	20%
Existing Customers	5%

How is the Fee Collected?

Fill My Books is available to every business, including those that don't use Vagaro Credit Card Processing. Vagaro takes the fee as a deposit at the time the customer books online.

Here's how it works:

When a customer books online, Vagaro collects a deposit equal to the fee (5% or 20%) of their cart value.
That deposit covers the booking fee.
You collect the remaining balance after the appointment is complete.

The deposit owed is based on the price the customer pays after any discounts, but before any taxes or tips.

If you already require a deposit, Vagaro works with the deposit you've set rather than adding a separate one:

Your current deposit	What happens
None, or lower than the fee	Vagaro collects a deposit equal to the fee (5% or 20%) and uses it to cover the fee.
Higher than the fee (for example, 50%)	Your deposit applies. The customer pays the amount you set, and Vagaro takes its fee from it.

How do Cancellations and Refunds Work?

Whether the booking fee is refunded depends on how far in advance the appointment is canceled. Vagaro refunds the fee to you only if the appointment is canceled at least 24 hours before it starts. If your cancellation policy requires more notice than that, for example, 36 hours, the longer window applies instead.

If you don't cancel before the refund window, or the customer no-shows, Vagaro keeps the booking fee (it won't be refunded to you).