Reward your customers for their loyalty by giving them points whenever they make a purchase, refer a friend, or leave a review on your Vagaro Listing Page. These points can be redeemed for services, classes, and products you offer, which encourages them to visit your business more often.
To set up your loyalty program, you'll need to add a Points Given (points earned per purchase) and Points to Redeem (points needed to redeem an item) to individual services, classes, packages, memberships, or products. This lets you decide exactly which items are eligible and how much they’re worth in your rewards system. Points never expire and can be redeemed either online or in-house. You can also adjust a customer’s points balance directly from their profile and control whether redemptions are allowed in-store.
Note
Keep in mind that points cannot be directly assigned to service bundles and product bundles. Instead, the total number of points awarded for each item will be given, and the corresponding total number of points will be needed to redeem items in the bundle. For example, a service bundle comprised of three services, each granting 10 points each and 20 points to redeem, would give customers 30 points for purchasing the bundle (10 points x 3 services) and require 60 points to redeem (20 points x 3 services) to get it for free.
Prerequisites: This feature requires at least one service, product, and/or class already created and active.
Points for services can be assigned in the Service/Class Menu and are rewarded when a customer pays for an appointment, not when they book.
To assign points to services:
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Select More
→ → .
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Select Services to view your service menu.
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At the top of the screen, make sure that the right employee is selected. If not, select their profile name to choose another one.
Tip
If there are multiple employees at the business, we recommend making changes on a computer or tablet.
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Select the service, then select Edit.
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While editing the service, scroll down and enter the Points Given and Points to Redeem.
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Select Save.
Repeat these steps to change points for other employees.
Points for classes and workshops can be assigned in the Service/Class Menu and are rewarded to the customer when they show up for their class and are checked in.
To assign points to classes:
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Select More
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Select Classes to view your class menu.
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At the top of the screen, make sure that the right employee is selected. If not, select their profile name to choose another one.
Tip
If there are multiple employees at the business, we recommend making changes on a computer or tablet.
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Select the class, then select Edit.
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While editing the class, scroll down and enter the Points Given and Points Redeem for each employee.
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Select Save.
Repeat these steps to change points for other employees.
Points can be added to products from the Inventory and are rewarded when a customer purchases a product in-house or online.
To edit a product:
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Select More
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Select the product to be edited.
If you want to edit a Variant, select the Right-Arrow > next to a product to view its variants.
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Edit your product:
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On a Phone: In the top-right corner, select the Action
menu, then select Edit.
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On the Pay Desk or PayPro: In the top-middle of the screen, select the Action
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Scroll down to Pricing and enter the Points Given and Points to Redeem for this product.
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Select Save.
To edit a product:
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Go to Inventory Management:
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Computer: Select Settings
→ .
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Tablet, Pay Desk, or PayPro: Select Inventory
.
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Next to the product, select Action
If this product has variants, you'll need to edit each variant individually by scrolling down to the variant to be edited, selecting the Action
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Scroll down to Pricing and enter the Points Given and Points to Redeem for this product.
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Select Save
You can't allow customers to redeem a package with points, but you can configure a package to reward customers every time it's purchased or renewed. Items redeemed with a package will not give the customer points, so you can give customers points for purchasing the package instead.
Note
Creating and editing packages is only available on the web version of Vagaro.
To set up points with packages:
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Select Settings
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Select the Action
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While editing the package, enter the Reward Points.
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Select Save.
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If customers have already purchased this package, select whether to Apply changes only to future members or to Apply changes to existing members and future members, then select OK.
You can't allow customers to redeem a membership with points, but you can configure a membership to reward customers every time it's purchased or renewed. Customers will still earn points on items discounted with a membership, as long as the discount doesn’t reduce the item’s price to $0
Note
Creating and editing memberships is only available on the web version of Vagaro.
To set up points with memberships:
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Select Settings
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Select the Action
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While editing the membership, enter the Reward Points.
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Select Save.
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If customers have already purchased this membership, select whether to Apply changes only to future members or to Apply changes to existing members and future members, then select OK.
Comments
23 comments
Is there a way for clients to still receive points if we book the services for them? We have many clients who re-book with us after checkout instead of doing it themselves and I have noticed not all of them are receiving points.
I would love to know this too!
Hi Melissa and Amanda,
Points are only assigned to a Client's profile after they have been checked out for a Service, not when booking or re-booking unfortunately. If you want to ensure they are receiving their correct number of points, you will want to make sure that you check out their Appointments on the Checkout screen, even if you did not process their payment using Vagaro.
I’m having an issue with points only being given to some people at checkout. I’ve made sure that I have points applied to each service and it still will only apply to some people- even people receiving the same service that the points worked with for other people. I can’t figure out what I’m doing wrong.
Bailee... I created a support ticket for this issue. I looked around your account and can't see anything wrong, but I'm not as knowledgeable as our support agents. Hoping that one of them can help you figure it out!
I just ran a test service with my points on 2 different techs. It looks like clients only receive points if they rebook with the same tech? I'm trying to set up a couple of services with all techs (each booking regardless of tech they receive points for the same service)?
Hi Jessica, I created a ticket for this issue and you'll be contacted by our support folks. I just don't know the answer to this one! Sorry.
Hi Donna...I am looking for some points exapmples...do you have a cheat sheet or something similar? I'd like some tips on how many points to give on services and products as well as redemption values. Thank you!
Hi Kim...
We don't currently have a cheat sheet on how many points to give customers; however, that is something we can look into in the future. As a general suggestion, point amounts are whatever you want them to be! Do you want to create incentives for customers to make larger purchases? Then, maybe give more points for more expensive items. If you want customers to redeem their points less frequently, increase the points redeem amount for services and classes. Do you want to reward your regular customers? Decrease the points redeem value for popular items. There are many ways you can set up your points system; no business is the same in this aspect! Hopefully, this helped. Let me know if you have any more questions.
Thanks,
Jamie
I was hoping for some tips on setting up the point system as well. My brain hurts from all the maf :O but seriously would be helpful if you had some examples beyond 10x10=reward. Please let me know if you do! I can't seem to find a google search term that understands what I'm looking for lol
Hi Heather,
Here's an example: Let's say you award your customers 1 point for every $1 spent. Then, you can make a range based on the services you offer. It's ultimately your decision on how you want to build your points system.
Reward Tiers:
Thanks, Jamie
is there a way to reward clients with points for booking online?
Hi Jamie,
While there isn't a way to reward customers for booking online vs. in-house, customers can still receive points for any services they book online once it's been checked out in-house, as long as you've assigned points to them.
Thanks,
Jamie
Is there not an option to mass edit points for products? Do I seriously have to go through every single product I sell individually and add in points to redeem and points received?
Hi Jordan,
Yeah, this is the current functionality for products. I recommend submitting a feature request if you'd like to see this changed.
Thanks, Jamie
Hi there,
Can clients exchange reward points for packages or memberships? If not, could you make it possible for them to do so? Not all of us offer products, so the only way we can reward our clients is through services such as packages or memberships. Thank you!
Hi Kae, I forwarded this feedback over to our product team. Thank you!
How do clients know what their point tally is? Does it show when they checkout? Can they check on the Vagaro app or in their account?
Hi James,
Yes, customers can check their Vagaro account to see how many points they have with your business. Here's an article that covers how customers can see this: https://support.vagaro.com/hc/en-us/articles/360003901894.
Thanks, Jamie
How do I set up redemption for points, so for example if each service gets the same points for the cost of service ie Brow waxing $20 = 20 points where in the system do I set up how many points equal a $1
Hi Fina,
For the points feature, there isn't a way to set a global value for points. You'll need to change the Points to Redeem for each item in your menu so that they're redeemable with points.
Thanks, Jamie
Hey Jamie,
Is there a points history we can view as the business? I realized customers can see the points adjustments in their own profiles, but we cannot. I would love us to be able to see this and/or have manager approval since points function as money, and they can so easily be edited or accidentally changed. Thanks!
Hi Jake,
I hope all is well.
Currently, we do not have a feature that allows businesses to view points history. I’ve forwarded your feedback to our product team, and I also recommend submitting a feature request for this functionality.
If you would like to prevent employees from changing point values, you will need to update their access level settings and restrict access to Customer Management. This will prevent those employees from editing customer profiles.
Thanks,
Jamie
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