The Text Blast campaign type is a one-time blast that bulk sends messages to a selected or filtered group of customers. The message can include anything from information about a store closure, upcoming sales and events, a daily deal, and so on.
Before sending out a text campaign, keep the following in mind:
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Text blasts are one-time messages. To send them again, you'll need to edit and reannounce the campaign.
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Campaigns will only be sent to customers with mobile phone numbers in their Customer Profile.
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Campaigns will not be sent to customers you have blocked from online booking.
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Campaigns may be rejected if they break Vagaro's text guidelines or are flagged by phone carriers. Vagaro will not refund text messages used for flagged or rejected campaigns.
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Campaign recipient lists will not include customers who have opted out of marketing on Vagaro, including customers who have replied "STOP" to your previous campaigns.
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Any customers with invalid phone numbers will not receive this campaign.
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You can't create a text campaign while the number provided by Vagaro is still being approved.
Messages you send to customers are divided into parts, also known as "segments." Check out this article to learn more about how credits are charged.
Prerequisites: This feature requires a text marketing plan with an approved phone number.
To send a text blast to your customers:
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Select → → .
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Under Select Delivery Method, select Text.
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Enter a Text Campaign Name. This name is used to label your campaign and is not shown to customers.
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Select the Text Blast campaign type, then select Apply.
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Specify the customers to include in the campaign by selecting the gender, customers of a specific employee, and age, then select Create Text.
Select Save to continue.
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In the Select Recipients section, review Who Will Receive Your Campaign, including the number of Customers and Employees, which customers and employees, and how many customers have opted out of your campaigns. Select Create Text to begin drafting your message.
Note
Customers who have Opted Out have configured their notification settings not to receive messages or have been blocked from online booking at your business. The system will not send text campaigns to customers in this list. Customers who texted "STOP" to previous campaigns also appear in the Opted Out list and will not receive this campaign.
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In the campaign builder, compose a text message for the campaign. Emojis and Chinese or Japanese characters are also supported. Character limits may apply.
In addition to drafting your message, you also have the following options:
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Link
: Add a link to your booking page, service menu, products, forms, Daily Deals, and so on.
Note
Adding links to your campaigns allows for tracking how many customers book through the link. These metrics are only tracked for Vagaro links; Vagaro will not track clicks to external websites outside of Vagaro.
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Name
: Dynamically add your customers' First Name or First & Last Name. The system will automatically replace the filler text "{first_name}" and "{last_name}" when sending the message.
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Image
: Upload an image from your computer or choose one from your Image Gallery to add your message. You can only add one image or GIF at a time. Currently not available in the United Kingdom.
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GIF
: Choose from thousands of GIFs with Giphy and add one to your message. You can only upload one image or GIF at a time. Currently not available in the United Kingdom.
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Vagaro AI
: Use AI to help write and edit your message.
A text preview will appear on the right side of the screen.
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Select Next. A preview of your text message will appear.
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Optionally, select Send Text Preview to send a preview text to your phone.
Warning
Sending a text preview will pull from your Text Messaging plan.
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Select Next.
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Schedule and announce your campaign:
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Keep Send Now on to send this campaign as soon as you announce it. You'll also have the option to connect your Vagaro account with Facebook and post this campaign on your page.
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Toggle Send Now off to Schedule a date and time for when you want to send out this campaign.
Agree to the acknowledgment, then select Announce when you're ready to send.
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To send a text blast to your customers:
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Go to Marketing
, then select Create Campaign under Email & Text Marketing.
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On the marketing dashboard, select Create Campaign.
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Next to Select Delivery Method, select Text.
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Enter a Campaign Text Subject. This subject is used to label your campaign and is not shown to customers.
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Select the Text Blast campaign type.
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Select the recipients for this campaign:
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All Customers: Send this campaign to all customers in your Customer List.
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Filtered List: Send this campaign to a specific, filtered list of customers.
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Specific Customers: Send this campaign to a manually selected group of customers.
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Under Who Will Receive Your Campaign, review which Customers or Employees will receive your campaign, and see who Opted Out of text messages from your business. You can select Edit next to each item to view and remove customers from the list.
Note
Customers who have Opted Out have configured their notification settings not to receive messages or have been blocked from online booking at your business. The system will not send text campaigns to customers in this list. Customers who texted "STOP" to previous campaigns also appear in the Opted Out list and will not receive this campaign.
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Scroll to Schedule and choose an option:
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Send Now: Send this campaign as soon as you announce it. You can toggle Post On Facebook to connect your Facebook account to Vagaro and post your campaigns on your page.
To Post On Facebook, make sure you've set up the Facebook integration; otherwise, you will get an error.
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Schedule: Select Date & Time for when you want to send this text campaign.
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Select Next to begin drafting your text campaign.
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In the campaign builder, compose a text message for the campaign. Character limits may apply.
In addition to drafting your message, you have the following options in the text box:
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Emoji
: Add an emoji to your message
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Insert Link
: Add a link to your booking page, service menu, products, forms, Daily Deals, and so on.
Note
Adding links to your campaigns allows for tracking how many customers book through the link. These metrics are only tracked for Vagaro links; Vagaro will not track clicks to external websites outside of Vagaro.
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Insert Name
: Dynamically add your customers' First Name or First & Last Name. The system will automatically replace the filler text "{first_name}" and "{last_name}" when sending the message.
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Add Image
: Upload an image from your computer or choose one from your Image Gallery to add your message. You can only add one image or GIF at a time, and images will always be shown at the top of any plain text you add. Currently not available in the United Kingdom.
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Add GIF
: Choose from thousands of GIFs with Giphy and add one to your message. You can only upload one image or GIF at a time, and GIFs will always be shown at the top of any plain text you add. Currently not available in the United Kingdom.
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Vagaro AI
: Use AI to help write and edit your message.
A text preview will appear on the right side of the screen.
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Optionally, to see what your text will look like on your phone, select Send Text Preview:
Warning
Sending a text preview will pull from your Text Messaging plan.
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In the Send Text Preview popup, enter the phone numbers (separated by commas) you want to receive the preview, then select Send.
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Agree to the acknowledgment, then select Announce.
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You can save a draft of your campaign by selecting Save for Later instead of announcing it right away.
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If you don't have enough credits for the campaign, the Usage Alert popup will appear. You can choose to Upgrade Plan or Announce your campaign and accept the extra charge.
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