The Lost Customer campaign type allows you to automatically send text messages to customers who haven't visited your business in a while. The message can include anything from a call to action to book an appointment, a promo code, a feedback survey form, and so on. A lost customer campaign can be set up to send messages up to 24 weeks (five and a half months) after your customers' last appointment, but these campaigns will not retroactively look back for any customers that were lost before creating this campaign. For instance, if you create a campaign for customers who haven't visited your business in two weeks, the system will not send out campaigns to anyone who hasn't visited in three or more weeks. The system will also not send out this campaign to customers who have future appointments.
Before sending out a text campaign, keep the following in mind:
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Text campaigns are limited to text only. Videos and photos are not allowed, but links can be included.
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Lost customer campaigns will continue sending messages for as long as they remain active, so you only have to create one lost customer campaign and let it run continuously. If you need to change the campaign, you can always edit and reannounce it later.
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Campaigns will only be sent to customers with mobile phone numbers in their Customer Profile.
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Campaigns will not be sent to customers you have blocked from online booking.
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Campaigns may be rejected if they break Vagaro's text guidelines or are flagged by phone carriers. Vagaro will not refund text messages used for flagged or rejected campaigns.
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Campaign recipient lists will not include customers who have opted out of marketing on Vagaro, including customers who have replied "STOP" to your previous campaigns.
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Any customers with invalid phone numbers will not receive this campaign.
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You can't create a text campaign while the number provided by Vagaro is still being approved.
Prerequisites: This feature requires a text marketing plan with an approved phone number.
To send a lost customers campaign:
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Select More
→ → .
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Under Select Delivery Method, select Text.
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Enter a Text Campaign Name. This name is used to label your campaign and is not shown to customers.
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Select the Lost Customer campaign type, and adjust the slider to select how many weeks since a customer's last visit that the system will wait to send a message.
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Select Apply to continue.
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Specify the customers to include in the campaign by selecting the gender, customers of a specific employee, and age, then select Create Text.
You can select Reset to clear all filters.
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In the campaign builder, compose a text message for the campaign. The text cannot exceed 306 characters.
When composing a message, you can:
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Select the Vagaro AI
button to enhance your message with AI.
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Select Insert Link to add a link to your booking page, service menu, products, forms, Daily Deal, etc.
Note
Adding links to your campaigns allows for tracking the click-through rate and how many customers booked through the link. These metrics are only tracked for Vagaro links; Vagaro will not track clicks to external websites outside of Vagaro.
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Select Insert First Name or Insert First & Last. The system will automatically put the customer's name into the message when it is sent.
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Select Next. A preview of your text message will appear.
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Optionally, select Send Text Preview to send a preview text to your phone.
Warning
Sending a text preview will pull from your Text Messaging plan.
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Enter the phone numbers you want to send the preview to. Select Add Number to add another phone number.
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Select Send Preview Text.
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Select Next.
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Schedule and announce your campaign:
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Schedule: Set a time for when this campaign will usually be sent out. By default, it is set to 8:00 a.m.
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Agree to the acknowledgment.
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Select Announce and confirm the Important Notice or Usage Alert that may appear.
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To send a lost customers campaign:
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Go to Marketing
, then select Create Campaign under Email & Text Marketing.
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On the marketing dashboard, select Create Campaign.
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Next to Select Delivery Method, select Text.
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Enter a Campaign Text Subject. This subject is used to label your campaign and is not shown to customers.
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Select the Lost Customer campaign type, and adjust the slider to select how many weeks since a customer's last visit that the system will wait to send a message.
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Select the recipients for this campaign:
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All Customers: Send this campaign to all customers in your Customer List.
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Filtered List: Send this campaign to a specific, filtered list of customers.
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Specific Customers: Not available for this campaign type.
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Optionally, set a Schedule for when this campaign will be sent out to customers.
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Select Next to begin drafting your text campaign.
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In the campaign builder, compose a text message for the campaign. The text cannot exceed 306 characters.
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Select the Vagaro AI
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Select Insert Link to add a link to your booking page, service menu, products, forms, Daily Deal, etc.
Note
Adding links to your campaigns allows for tracking the click-through rate and how many customers booked through the link. These metrics are only tracked for Vagaro links; Vagaro will not track clicks to external websites outside of Vagaro.
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Select the Insert Name menu while drafting a message to insert a customer's First Name or First & Last Name. The system will automatically replace the filler text with the customer's name when you announce
A text preview will appear on the right side of the screen.
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Optionally, to see what your text will look like on your phone, select Send Text Preview:
Warning
Sending a text preview will pull from your Text Messaging plan.
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In the Send Text Preview popup, enter the phone numbers (separated by commas) you want to receive the preview, then select Send.
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Agree to the acknowledgment, then select Announce.
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You can save a draft of your campaign by selecting Save for Later instead of announcing it right away.
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