Want customers to easily find your website directly from Google, Bing, and so on? If so, you'll need to learn a little bit about search engine optimization (SEO) and how your website is displayed on Google. First, let's talk about the term "SEO" that you may have heard or read about. It stands for Search Engine Optimization. Here is a quick rundown of what it does: it is a set of tactics that can help you rank higher for queries when a potential client enters terms into Google or other search engines. Keep in mind that there is no guarantee of getting to the top of any search engine's organic (non-paid) results. No company, software, agency, employee, or tool can guarantee any result.
Keywords are the words people enter into a search engine when searching on the internet. Sometimes these words are abbreviations, slang, or very simplistic words. Think about how you look for something and what words you use. Then, you should try and use those keywords throughout your website. You can use Google's performance feature to see how your website is doing and how customers got to your webpage, what device they were using, and what keywords they used.
Note
Do not repeat the same word(s). This looks spammy to Google, and your page is less likely to rank.
Here are some tips you should consider after publishing your website:
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Add your business name, phone, address, and/or hours at the top or bottom of your website.
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Keep the spelling of your business name the same across the internet, like on white pages and the Vagaro marketplace.
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Keep the format for your address the same across the internet, including the Vagaro marketplace page. For example, if you shorten "street" to "st."
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Your About page should have a mission statement and a summary of the services your business performs.
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Give each page a meaningful name and slug, like "staff" and "/staff."
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Describe where your business is located on your Home page. For example: "Salon Serving the Pleasanton Area."
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Create a Yelp, Google, Apple Maps, and Bing Places listing for your business, and make sure you connect these listings to your website.
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Give each page a title that lets your customer know what it's about. For example, "Products" or "Gift Cards."
Link building is an SEO strategy focused on acquiring "links" from other websites to your own. Google considers links to your website as a vote for your business, resulting in Google ranking your website higher. Each "vote" is weighted differently. For example, if you are a salon owner, links from blogs and newsletters in your industry will weigh more than those outside of your industry.
Try to get links from the following places:
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Reach out to local Government business directories.
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Reach out to bloggers and influencers in your industry.
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Attend and participate in local events, then ask them to link to your website.
As a general rule of thumb, you should link any website or social media that you control to your page.
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