Email Campaign Types – Vagaro Support

In Vagaro, there are automatic and blast campaigns. Automatic campaigns continuously send emails to your customers that fit the criteria until they are deactivated. Email blasts are sent to a group of customers once and will not be sent to new customers until the campaign is reannounced. Email blasts also allow you to send an email campaign to a specific group of customers instead of all or a filtered list.

Only the Email Blast campaign is a one-time blast. The remaining campaign types are automatic:

Birthday Campaigns
Lost Customer Campaigns
Before-Visit Campaigns
After-Visit Campaigns

The Different Campaign Types

The Email Blast campaign type is a one-time blast that bulk sends messages to a selected or filtered group of customers. The message can include anything from information about a store closure, upcoming sales and events, a daily deal, and so on.
The Birthday campaign type allows you to automatically send an email before your customers' birthdays. These emails can include a promo code, a form, a link to your service page, or just a kind message. Once set up, the system will look at the birthdays of your eligible customers and send messages a set number of days before their birthdays.
The Lost Customer campaign type allows you to automatically send an email to customers who haven't visited your business in a while. The message can include anything from a call to action to book an appointment, a promo code, a feedback survey form, and so on. A lost customer campaign can be set up to send messages up to 24 weeks (five and a half months) after your customers' last appointment, but these campaigns will not retroactively look back for any customers that were lost before creating this campaign. For instance, if you create a campaign for customers who haven't visited your business in two weeks, the system will not send out campaigns to anyone who hasn't visited in three or more weeks. The system will also not send out this campaign to customers who have future appointments.
The Before Visit campaign type allows you to automatically send an email to a customer about their appointment or class session. The message can include anything from advertising products to be purchased in-store, a pre-visit form, or instructions on where to park and how to get to your business. Configure before-visit campaigns to only apply to a specific service or class or your entire service/class menu, and configure your campaign to send from 1 to 30 days before the customer's visit. Customers will receive this campaign only if they are scheduled for the applicable service or class. For instance, if you set up a before-visit campaign that only applies to "Hair Coloring" appointments, your customers won't receive this campaign before, for example, a "men's haircut." This campaign will also not apply to appointments or classes booked before this campaign was created.
The After Visit campaign type allows you to automatically send an email to customers who you recently checked out for a service or class. The message can include anything from a call to action to rebook the appointment, a feedback survey form, post-visit care information, and so on. Configure after-visit campaigns to only apply to a specific service or class or your entire service/class menu, and configure your campaign to send immediately or up to 30 days after checking out a customer. Customers will receive this campaign only if they are checked out for the selected services or classes. For instance, if you set up an after-visit campaign for a "Couples Massage" to be sent out 30 days after a visit, but you forget to check out the customer from Vagaro, the 30-day countdown will only begin after you have checked out the customer in the system. This campaign will also not apply to appointments or classes checked out before this campaign was created.