Email & Text Marketing: Campaign Types

Vagaro's Email and Text Marketing options include four pre-configured campaigns and one general (Campaign Blast) type that you can use to create a custom campaign.

Related articles:

We used the Campaign Blast type in the main article about Creating Email & Text Campaigns. Now we'll talk about the four other campaign types you can use:

Birthday
Lost Customer
Before Visit
After Visit

Each of these campaign types can be automated to send, for example, birthday greetings and offers to your customers without you needing to set up a campaign each time. You can send reminders to customers before they visit your business and a "thank you" after their visit, all automatically. Target customers who've not visited your business for a while and reach out to bring them back using a Lost Customer campaign.

The steps for creating each type of campaign are the same, so we'll show you where things are slightly different for each type.

Create a new campaign.
Select a delivery method (email, text, or both).
Give your campaign a title/email subject.
Click the campaign type.
1. For Birthday, use the slider to select how far in advance of the customer's birthday to send the campaign message.
  
  You can set this from 1 to 29 days before the birthday.
2. For Lost Customer, use the slider to select how long after a customer's last visit to send the campaign message (from 1 to 24 weeks).
3. The Before Visit campaign shows a slider you can use to select how many days (1-30) before the visit to send the campaign message.
4. The After Visit campaign shows a slider to select how many days (1-30) after the visit to send the campaign message.
5. Follow the steps to finish setting up your campaign in Create Email & Text Campaigns.

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