How to View the Open Rate of an Email

The open rate shows the percentage of customers who opened an email or text marketing campaign.

For example, if 10 customers receive a message from your business, and 2 of those clients open the blast, the campaign's open rate is 20%.

To learn how to view the open rates of your marketing campaigns in Vagaro, follow the steps below.

Related Article: Creating Email and Text Marketing Campaigns

Click Marketing.
Click Create Campaign under Email & Text Marketing.
Select Sent under All Messages.
Find the message on the list. Then select the Announced link in the status column for that campaign.
The display at the top of the screen shows the percentage of recipients that opened the email.
Click the Details tab to view a list of clients who opened the blast.
Click the Opened tab.
The list shows the following:
- The Name of the recipients
- The Email address and Cell phone numbers of the recipients
- The Date and time the message was sent
- The Status of the message
Hover over the icon in the Status column to see details about that message.