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Track the Performance of Marketing Campaigns

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Donna J
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Tracking the analytics of your email and text campaigns is a great way to see how effective your marketing efforts and tactics are. You can see the percentage of customers who opened a message, who clicked a link in the blast, and the number of bookings you received as a result of the campaign.

To keep track of the success of your marketing efforts, follow the steps below.

Vagaro Pro app

  1. Tap More.

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  2. Select Email & Text Marketing.

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  3. Select Campaigns.

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  4. Select Sent to view the performance of the campaigns you've announced.

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  5. Select All Campaigns to view a list of all the messages you've sent, including email and text blasts.

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  6. To narrow the list to only email blasts, select Email. Select Text to narrow the list to text campaigns.

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  7. To search for a specific message, enter the title in the Search box and tap Next or Search (device dependent.)

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  8. Find an Announced marketing campaign to view and tap it.

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  9. Select the Emails tab to view the email statistics of the campaign. The total number of sent emails is shown in parentheses on the Emails tab.

    Below this, you can see the following:

    • The percentage of customers who opened the message (Opened)

    • The percentage of customers who selected a clickable link in the blast (Clicks)

    • The number of bookings the marketing campaign generated (Booked)

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  10. The analytics report also provides statistics on the following:

    • The number of processed emails - the message is in the queue and is in the process of being sent out

    • The number of delivered emails - the message has been delivered to the recipient

    • The number of undelivered emails - the message was not delivered to the recipient

    • The number of opened emails - the message was delivered and opened by the recipient. A message can be opened multiple times.

    • The number of clicked emails - the recipient clicked on a link in the message. Links can be clicked multiple times.

    • The number of unsubscribed emails - the recipient chose not to receive marketing blasts

    • The number of spam emails - The message went to the customer's spam or junk folder

    • The number of failed emails - The message was rejected by the mail server. It also could mean that the destination carrier is no longer in service, is unreachable, is a landline, is filtering out a message for delivery, or the destination device is powered down, out of the service area, or may not accept your messages.

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  11. To view more information about each status, tap i_icon.png. In the example below, we did this for all our Failed email messages in the campaign we announced.

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  12. To view the statistics for each email status, select the status on the list.

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  13. The report shows you the number of emails and customers for the status you selected.

    In the example below, 33 of the emails in the campaign failed to reach the customers on Nov. 13, 2019, the date we sent out the message.

    A list of the customers and their email addresses also appears in the list. Tap the i_icon.png icon to view more information about why the email failed to reach the customer.

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  14. Now, let's look at the statistics of the text blasts that were sent in the campaign. Select the Text tab in the marketing campaign you're tracking.

    The number of sent text messages in the campaign appears in parenthesis on the Text tab.

    Below this, the report shows the following:

    • The percentage of customers who received the message (Delivered)

    • The percentage of customers who selected a clickable link in the blast (Clicks)

    • The number of bookings the marketing campaign generated (Booked)

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  15. The analytics report also provides statistics on the following:

    • The number of delivered texts - the message has been delivered to the recipient.

    • The number of clicked texts - the recipient selected a clickable link in the message. Links can be selected multiple times.

    • The number of failed texts - The message was rejected by the mail server. It also could mean that the destination carrier is no longer in service, is unreachable, is a landline, is filtering out a message for delivery, or the destination device is powered down, out of the service area or may not accept your messages.

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  16. To view the statistics for each text status in the campaign, select it on the list.

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  17. The report shows you the number of text messages and customers for the status you selected.

    In the example below, 16 texts in the campaign were successfully delivered to customers on Nov. 13, 2019, the date we sent out the message.

    A list of the customers and their numbers also appears in the list.

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  18. Tap the i_icon.png icon to view more details about the status of the message sent to the customer.

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Web Version

  1. Click Marketing at the top of the screen.

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  2. Under Email & Text Marketing, select Create Campaign.

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  3. Find the email and/or text blast on the list. Then click Announced in the Status column.

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  4. Towards the top of the screen, you can see the following:

    • The total number of emails sent to customers (Email Total)

    • The total number of text messages sent to customers (Text Total)

    • The percent of customers who opened the message (Email Opens)

    • The percent of customers who clicked on a link in the email blast (Email Clicked)

    • The percent of customers who clicked on a link in the text blast (Text Clicked)

    • The total number of bookings you received from the email blast (Email Booked)

    • The total number of bookings you received from the text blast (Text Booked)

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  5. Below the statistics, you'll see a graph that provides more details about the number of emails and texts per status.

    Here's what each status means:

    • Processed - the email is being processed and is in the queue to send

    • Delivered - the email was successfully delivered to the recipient

    • Opened - the email was delivered and opened by the recipient. It can be opened multiple times.

    • Clicked - the user clicked on a link in the email. It can be clicked multiple times.

    • Unsubscribed - the recipient has chosen not to receive emails from your business

    • Spam - the recipient has added your email address to their spam or junk folder

    • Failed - The recipient's mail server rejected the email, meaning it could be an invalid email address, or the email has been filtered out as an invalid email address by the Vagaro server. It also could mean that the destination carrier is no longer in service, is unreachable, is a landline, is filtering out a message for delivery, the destination device is powered down, is out of the service area. or may not accept your messages.

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  6. To see a list of the blast recipients per status, click the Details tab.

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  7. You can see all of the recipients of the marketing campaign by status.

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  8. Select the status to see emails within a specific category.

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  9. To filter the list by email or text for each status, click the drop-down menu and select Email or Text. Keep the default All to see all text and email messages within that status.

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  10. Use the search tool to find a specific recipient. Enter the customer's name or email. Then press Enter on your keyboard.

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  11. Use the status options at the top to view recipients per status.

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  12. On each status tab you'll also be able to see:

    • The name of the customer who received the message

    • The customer's email and phone number

    • The date and time the blast was delivered

      To view more details about the status of a message hover over the status in the status column and then hover over the information icon.

      Delivered messages

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      Failed messages

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