Vagaro Text Marketing provides a simple way for businesses to connect with their customers directly. With this feature, you can send targeted, personalized messages to your customers, improving engagement to help promote your business. However, it's important to keep in mind that when sending out a text marketing campaign, there's a chance that the contents of the message may fail. To prevent message failures, it's important to understand the best practices of text marketing.
Please see here for more details on Twilio's messaging guidelines.
Prerequisites: Vagaro Text Marketing is required.
When you first sign up for Text Marketing, the phone number provided will be subject to review by Twilio. This may take some time (up to two to three weeks); however, you can send a limited amount of text messages during the review period. You can begin sending limited text messages up to 48 hours after signing up for Text Marketing.
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2,000 text messages daily.
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6,000 text messages weekly.
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10,000 text messages monthly.
Note
These Pending limits are the maximums and are not guaranteed. Vagaro plan limits still apply.
For more information on the Verification process, see Twilio's guide for the review process.
The toll-free number verification requires a valid name and address on the account. Please ensure that the account owner's profile has a valid name, and the business profile has a valid address. A PO box is not considered a valid address.
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Write a clear and concise message.
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Send campaigns to your active customers.
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Create campaigns for a filtered audience. Customers are more likely to select a message if it specifically caters to them.
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Filter out customers that haven't visited your business in two or three years. Inactive customers are more likely to opt out of your campaigns.
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Check your campaign for proper spelling or grammar before sending it out. This won't affect your failure rate, but it will help with engagement with your customers.
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Use the Insert Link button to navigate customers to your business page.
Important
Any Text Campaigns that fail for any reason are not subject to refunds.
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Don't create a message with intentionally bad spelling, slang, symbols, or short-formed words, like "4 U" or "I <3 You."
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Don't send text campaigns to non-customers.
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Avoid sending text campaigns to all your customers at once. Make sure that you Filter Audience first.
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Avoid sending text campaigns to the same customer multiple times in a short timeframe. They are more likely to opt out if you do this.
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Avoid using all caps or capitalizing words that are not grammatically correct. For example, "BOOK WITH US NOW FOR FREE" or "BooK NoW fOR FrEE"
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Do not send text campaigns with restricted topics and words such as Hemp, Ganja, Green Leaf, 420, CBD THC, CBD-infused, Delta-8, Delta-9, or any other slang related to cannabis.
Your campaign will be rejected by carriers for violating carrier guidelines. Text campaigns that link to websites that promote cannabis will also be flagged.
Even if CBD products are legal in your state, these messages will be denied.
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Avoid using repeated punctuation like !!!! or ???.
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Avoid spam words/phrases like "100% off," "extra cash," "100% Free," "No Credit Check.", etc.
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Avoid using too many emojis. Please limit from one to two emojis per campaign.
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Avoid sending our similar or duplicate text campaigns. These can be flagged as spam.
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Don't send links without the Insert Link button. External links and shortened links may be flagged.
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Try to avoid adding your address, phone number, or email to the campaign. These can be found on your website.
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Try not to mention specific deals and prices of your services in the campaign. These may be flagged.
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Don't send messages with hateful or offensive language.
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