Text Marketing Approval Process and Best Practices

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4 comments

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    Jessica Marquez

    hi can you add photos to text marketing?

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    Jamie B

    Hi Jessica, unless you link to a photo or image directly, you won't be able to add any photos to a text campaign. A text campaign is text only.

    Thanks, 

    Jamie

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    Lacey Palumbo

    I’m new to text campaigns but after reading the restrictions, I’m wondering what I can do? Avoid spam words/phrases like “50% off”- isn’t that the point of a promotional text?

    Don’t include business info? What happens if I’m posting a last minute availability & I want them to call or text me directly? 

    I wish there was more recourses that show examples of both creating the campaigns & on the finer details like filtering capabilities for targeted audiences. Maybe I’m missing something ☺️

    Thanks for your help!

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    Jamie B

    Hi, Lacey,

    This article covers the best practices our teams have collected over the years that lead to campaign denials. These guidelines are to discourage spammy-looking messages that get blocked by carriers and are not hard-set rules. The mention of "100% off" or “free” in a text campaign could lead to it being flagged, but that also depends on the content of your campaign.

    For example, “Come check out our 100% FREEE!!! services at our salon. Click here to see more: wwww.suspiciouslink.com!!!!!!!!” will obviously get flagged.

    While something like, “This summer, we're offering $50 off all services when you book with us online. Book now at www.vagarolink.com.” has a minimal risk of being flagged.

    Thanks,

    Jamie

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